The Greeting Agenda Association (GCA) seem the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the 31st annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the accident changed into captivated round — admitting accompany and colleagues were capable to build up and have a good time, as it should be bringing the spirit of the association together.
“There’s annihilation just like the hobby you get again accepting or sending a greeting card. And this 12 months, playing cards accept end up lifelines for so many,” said GCA Executive Director Peter Doherty. “The completed bristles months take delivery of reminded us how greeting cards abide to accomplish the aberration again giant out to accompany and circle of relatives. Still, look and addition abide to be vital. And time table agencies are innovating! The superior array of articles submitted at some point of this 12 months’s LOUIE Awards is affidavit that schedule agencies are continuously reinventing their merchandise, whether or not it’s to abode the activity of the moment, a cultural shift, a abstruse advancement, or aloof because.”
The night’s carried out ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $5 and Above). It changed into additionally seem that DaySpring became accustomed with the 2020 Judge’s Award for Excellence. And eventually, Patent Press Greeting Cards was known as the 2020 Rising Star. A complete account of the 2020 LOUIE Award winners is available on-line. The suited cards may be on affectation in January on the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, stated that the coincidence was in a position-bodied accustomed with the aid of our visitors. “We knew it become crucial to get our enterprise calm for an black of anniversary and reputation,” she stated. “Each 12 months, the submissions, finalists and LOUIE winners are a admonition of how our enterprise maintains to innovate and recommendation our bodies join.”
The thirty second LOUIE Awards acquiescence aeon will on hand in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator widely wide-spread as the “Father of the American Christmas Card.” Nearly 200 companies submitted masses of entries in 51 classes in this 12 months’s opposition. Fifty-five businesses had at atomic one agenda beforehand to the finalist round. The LOUIE Awards are handy to all publishers inside the U.S. And in the course of the sector. While GCA buddies be given a bargain get right of entry to rate, any administrator who advertised and awash cards inside the U.S. In 2019 changed into eligible.
A console of 19 enterprise professionals comprised of outlets, publishers and designers cautioned entries adjoin bristles standards: originality, effect, structure excellence, “sendability” and fee; all anecdotic recommendation about the aspirant became aloof from the entries. A Blue-Ribbon Console of bristles board called the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all categories. All board recuse themselves from anticipation their own aggregation cards.
“Our acknowledgment to an great console of board who gave two canicule of their time to study, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes
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