The Greeting Agenda Association (GCA) seem the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the 31st annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate become captivated around — admitting accompany and associates have been capable to accumulate and have a good time, appropriately bringing the spirit of the affiliation collectively.
“There’s annihilation like the interest you get back accepting or sending a greeting card. And this 12 months, playing cards take delivery of become lifelines for so many,” stated GCA Executive Director Peter Doherty. “The accomplished bristles months accept reminded us how greeting cards abide to perform the aberration lower back good sized out to accompany and own family. Still, appearance and addition abide to be essential. And time table organizations are innovating! The superior array of articles submitted for the duration of this 12 months’s LOUIE Awards is affidavit that schedule agencies are always reinventing their products, whether or not it’s to dwelling house the activity of the moment, a cultural shift, a abstruse advancement, or aloof because.”
The night’s done ceremoniousness went to: Great Arrow Graphics (Card of the Year, $five and Below) and Hallmark Cards (Card of the Year, $5 and Above). It turned into moreover appear that DaySpring was accustomed with the 2020 Judge’s Award for Excellence. And in the end, Patent Press Greeting Cards become referred to as the 2020 Rising Star. A complete account of the 2020 LOUIE Award winners is available on-line. The proper playing cards may be on affectation in January at the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the coincidence turned into able-bodied accustomed through our visitors. “We knew it turned into crucial to get our industry calm for an black of anniversary and recognition,” she said. “Each year, the submissions, finalists and LOUIE winners are a admonition of how our enterprise maintains to innovate and recommendation our bodies connect.”
The 32nd LOUIE Awards acquiescence aeon will on hand in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator common as the “Father of the American Christmas Card.” Nearly 2 hundred groups submitted loads of entries in fifty one categories on this year’s opposition. Fifty-5 businesses had at atomic one time table beforehand to the finalist round. The LOUIE Awards are available to all publishers in the U.S. And all through the world. While GCA friends be given a good buy access price, any administrator who marketed and awash playing cards in the U.S. In 2019 became eligible.
A console of nineteen enterprise experts comprised of shops, publishers and designers cautioned entries adjoin bristles standards: originality, effect, architecture excellence, “sendability” and price; all anecdotic advice about the aspirant changed into aloof from the entries. A Blue-Ribbon Console of bristles board known as the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all categories. All board recuse themselves from anticipation their personal aggregation cards.
“Our acknowledgment to an first-rate console of board who gave two canicule of their time to study, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes