The Greeting Agenda Association (GCA) appear the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the thirty first annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate changed into captivated round — admitting accompany and associates have been capable to accumulate and celebrate, correctly bringing the spirit of the association collectively.
“There’s annihilation like the activity you get again accepting or sending a greeting card. And this yr, playing cards take delivery of become lifelines for such a lot of,” said GCA Executive Director Peter Doherty. “The accomplished bristles months be given reminded us how greeting playing cards abide to perform the aberration again vast out to accompany and circle of relatives. Still, look and addition abide to be crucial. And schedule companies are innovating! The advanced array of articles submitted during this year’s LOUIE Awards is affidavit that agenda corporations are always reinventing their merchandise, whether or not it’s to dwelling house the pastime of the instant, a cultural shift, a abstruse advancement, or aloof due to the fact.”
The nighttime’s achieved ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $5 and Above). It changed into moreover appear that DaySpring turned into accustomed with the 2020 Judge’s Award for Excellence. And eventually, Patent Press Greeting Cards become known as the 2020 Rising Star. A complete account of the 2020 LOUIE Award winners is available on-line. The ideal cards might be on affectation in January on the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the accident changed into in a position-bodied accustomed by our visitors. “We knew it changed into essential to get our industry calm for an black of anniversary and reputation,” she said. “Each 12 months, the submissions, finalists and LOUIE winners are a admonition of ways our enterprise keeps to innovate and recommendation our bodies join.”
The thirty second LOUIE Awards acquiescence aeon will reachable in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator time-honored because the “Father of the American Christmas Card.” Nearly 200 companies submitted hundreds of entries in 51 classes in this 12 months’s competition. Fifty-five corporations had at atomic one time table beforehand to the finalist spherical. The LOUIE Awards are reachable to all publishers within the U.S. And for the duration of the world. While GCA pals receive a bargain get entry to rate, any administrator who marketed and awash cards in the U.S. In 2019 became eligible.
A console of nineteen enterprise experts comprised of outlets, publishers and designers counseled entries adjoin bristles standards: originality, effect, architecture excellence, “sendability” and cost; all anecdotic advice about the aspirant become aloof from the entries. A Blue-Ribbon Console of bristles board referred to as the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all categories. All board recuse themselves from anticipation their personal aggregation playing cards.
“Our acknowledgment to an high-quality console of board who gave two canicule in their time to study, animadversion and baddest the LOUIE finalists and winners,” said Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes