The Greeting Agenda Association (GCA) appear the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the thirty first annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the coincidence became captivated round — admitting accompany and colleagues have been in a position to build up and rejoice, appropriately bringing the spirit of the affiliation collectively.
“There’s annihilation just like the pastime you get lower back accepting or sending a greeting card. And this yr, cards receive end up lifelines for so many,” said GCA Executive Director Peter Doherty. “The performed bristles months receive reminded us how greeting playing cards abide to perform the aberration returned tremendous out to accompany and family. Still, appearance and addition abide to be vital. And agenda companies are innovating! The superior array of articles submitted during this 12 months’s LOUIE Awards is affidavit that time table corporations are always reinventing their merchandise, whether it’s to homestead the interest of the instant, a cultural shift, a abstruse development, or aloof because.”
The night’s accomplished ceremoniousness went to: Great Arrow Graphics (Card of the Year, $five and Below) and Hallmark Cards (Card of the Year, $five and Above). It turned into moreover seem that DaySpring turned into accustomed with the 2020 Judge’s Award for Excellence. And sooner or later, Patent Press Greeting Cards turned into known as the 2020 Rising Star. A entire account of the 2020 LOUIE Award winners is available on line. The acceptable playing cards might be on affectation in January at the Atlanta Market as allotment of the IMC’s association with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, stated that the twist of fate become in a position-bodied accustomed by our visitors. “We knew it turned into vital to get our enterprise calm for an black of anniversary and reputation,” she stated. “Each 12 months, the submissions, finalists and LOUIE winners are a admonition of the way our industry continues to innovate and recommendation bodies connect.”
The 32nd LOUIE Awards acquiescence aeon will available in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator time-honored as the “Father of the American Christmas Card.” Nearly two hundred businesses submitted masses of entries in fifty one classes on this yr’s opposition. Fifty-five groups had at atomic one time table beforehand to the finalist round. The LOUIE Awards are handy to all publishers in the U.S. And all through the sector. While GCA associates take delivery of a bargain access price, any administrator who marketed and awash cards in the U.S. In 2019 turned into eligible.
A console of 19 industry specialists comprised of outlets, publishers and designers cautioned entries adjoin bristles standards: originality, impact, structure excellence, “sendability” and value; all anecdotic advice approximately the aspirant become aloof from the entries. A Blue-Ribbon Console of bristles board called the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all classes. All board recuse themselves from anticipation their very own aggregation cards.
“Our acknowledgment to an wonderful console of board who gave canicule of their time to study, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes