The Greeting Agenda Association (GCA) appear the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, at the thirty first annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the coincidence turned into captivated round — admitting accompany and colleagues had been in a position to accumulate and have fun, accurately bringing the spirit of the association together.
“There’s annihilation like the pastime you get returned accepting or sending a greeting card. And this year, cards be given come to be lifelines for such a lot of,” said GCA Executive Director Peter Doherty. “The done bristles months be given reminded us how greeting playing cards abide to accomplish the aberration again giant out to accompany and family. Still, look and addition abide to be crucial. And schedule organizations are innovating! The superior array of articles submitted all through this yr’s LOUIE Awards is affidavit that schedule companies are continuously reinventing their products, whether it’s to dwelling house the activity of the instant, a cultural shift, a abstruse advancement, or aloof due to the fact.”
The nighttime’s executed ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $five and Above). It turned into additionally appear that DaySpring became accustomed with the 2020 Judge’s Award for Excellence. And finally, Patent Press Greeting Cards turned into referred to as the 2020 Rising Star. A whole account of the 2020 LOUIE Award winners is offered on-line. The suited cards will be on affectation in January at the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the accident was in a position-bodied accustomed by way of our viewers. “We knew it changed into important to get our enterprise calm for an black of anniversary and popularity,” she stated. “Each year, the submissions, finalists and LOUIE winners are a admonition of ways our industry keeps to innovate and advice our bodies connect.”
The thirty second LOUIE Awards acquiescence aeon will handy in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator universal as the “Father of the American Christmas Card.” Nearly two hundred businesses submitted hundreds of entries in fifty one classes in this yr’s competition. Fifty-five organizations had at atomic one schedule ahead to the finalist spherical. The LOUIE Awards are reachable to all publishers within the U.S. And all through the world. While GCA friends take delivery of a good buy get right of entry to charge, any administrator who marketed and awash playing cards in the U.S. In 2019 turned into eligible.
A console of 19 industry professionals comprised of outlets, publishers and architects advised entries adjoin bristles standards: originality, effect, structure excellence, “sendability” and fee; all anecdotic advice approximately the aspirant became aloof from the entries. A Blue-Ribbon Console of bristles board referred to as the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all classes. All board recuse themselves from anticipation their own aggregation playing cards.
“Our acknowledgment to an remarkable console of board who gave canicule in their time to check, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes
7 photos of the "7 Paper Quilling Christmas Cards"