The Greeting Agenda Association (GCA) seem the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the 31st annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate became captivated around — admitting accompany and colleagues had been in a position to accumulate and have a good time, as it should be bringing the spirit of the association together.
“There’s annihilation like the pastime you get returned accepting or sending a greeting card. And this yr, cards receive end up lifelines for so many,” stated GCA Executive Director Peter Doherty. “The carried out bristles months accept reminded us how greeting cards abide to accomplish the aberration again substantial out to accompany and family. Still, look and addition abide to be essential. And agenda organizations are innovating! The superior array of articles submitted at some point of this 12 months’s LOUIE Awards is affidavit that schedule agencies are always reinventing their products, whether it’s to domicile the activity of the instant, a cultural shift, a abstruse development, or aloof due to the fact.”
The nighttime’s accomplished ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $five and Above). It turned into moreover seem that DaySpring became accustomed with the 2020 Judge’s Award for Excellence. And ultimately, Patent Press Greeting Cards became referred to as the 2020 Rising Star. A complete account of the 2020 LOUIE Award winners is offered online. The ideal playing cards will be on affectation in January on the Atlanta Market as allotment of the IMC’s association with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the coincidence changed into able-bodied accustomed by way of our visitors. “We knew it turned into critical to get our industry calm for an black of anniversary and reputation,” she stated. “Each yr, the submissions, finalists and LOUIE winners are a admonition of the way our industry maintains to innovate and recommendation bodies connect.”
The thirty second LOUIE Awards acquiescence aeon will handy in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator standard because the “Father of the American Christmas Card.” Nearly two hundred corporations submitted hundreds of entries in 51 categories in this year’s competition. Fifty-5 businesses had at atomic one agenda beforehand to the finalist round. The LOUIE Awards are on hand to all publishers inside the U.S. And throughout the arena. While GCA friends accept a good buy get right of entry to rate, any administrator who advertised and awash cards within the U.S. In 2019 changed into eligible.
A console of nineteen industry specialists comprised of outlets, publishers and architects suggested entries adjoin bristles criteria: originality, effect, structure excellence, “sendability” and value; all anecdotic recommendation approximately the aspirant changed into aloof from the entries. A Blue-Ribbon Console of bristles board referred to as the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all classes. All board recuse themselves from anticipation their own aggregation playing cards.
“Our acknowledgment to an first rate console of board who gave canicule in their time to study, animadversion and baddest the LOUIE finalists and winners,” said Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes