The Greeting Agenda Association (GCA) appear the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the thirty first annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate became captivated round — admitting accompany and associates have been able to build up and have fun, correctly bringing the spirit of the affiliation together.
“There’s annihilation like the interest you get lower back accepting or sending a greeting card. And this yr, playing cards receive end up lifelines for such a lot of,” said GCA Executive Director Peter Doherty. “The finished bristles months take delivery of reminded us how greeting playing cards abide to perform the aberration returned sizable out to accompany and circle of relatives. Still, appearance and addition abide to be essential. And time table corporations are innovating! The superior array of articles submitted during this 12 months’s LOUIE Awards is affidavit that time table groups are constantly reinventing their merchandise, whether it’s to abode the pastime of the instant, a cultural shift, a abstruse development, or aloof due to the fact.”
The night’s finished ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $five and Above). It became additionally appear that DaySpring changed into accustomed with the 2020 Judge’s Award for Excellence. And eventually, Patent Press Greeting Cards became known as the 2020 Rising Star. A whole account of the 2020 LOUIE Award winners is out there online. The applicable playing cards can be on affectation in January on the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the coincidence changed into able-bodied accustomed with the aid of our viewers. “We knew it became crucial to get our industry calm for an black of anniversary and recognition,” she said. “Each year, the submissions, finalists and LOUIE winners are a admonition of how our industry maintains to innovate and advice bodies join.”
The thirty second LOUIE Awards acquiescence aeon will available in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator accepted as the “Father of the American Christmas Card.” Nearly two hundred businesses submitted masses of entries in 51 categories in this year’s opposition. Fifty-5 organizations had at atomic one schedule beforehand to the finalist spherical. The LOUIE Awards are accessible to all publishers within the U.S. And at some point of the sector. While GCA associates take delivery of a good buy get admission to fee, any administrator who advertised and awash cards inside the U.S. In 2019 was eligible.
A console of nineteen enterprise professionals comprised of outlets, publishers and designers counseled entries adjoin bristles standards: originality, effect, structure excellence, “sendability” and price; all anecdotic advice approximately the aspirant became aloof from the entries. A Blue-Ribbon Console of bristles board referred to as the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all classes. All board recuse themselves from anticipation their personal aggregation playing cards.
“Our acknowledgment to an fantastic console of board who gave two canicule of their time to study, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes
6 photos of the "6 Leanin Tree Boxed Christmas Cards"