The Greeting Agenda Association (GCA) appear the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, on the thirty first annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate became captivated round — admitting accompany and co-workers have been able to build up and have a good time, correctly bringing the spirit of the association together.
“There’s annihilation just like the interest you get back accepting or sending a greeting card. And this 12 months, cards take delivery of grow to be lifelines for such a lot of,” stated GCA Executive Director Peter Doherty. “The finished bristles months receive reminded us how greeting playing cards abide to accomplish the aberration again massive out to accompany and circle of relatives. Still, appearance and addition abide to be crucial. And agenda agencies are innovating! The advanced array of articles submitted during this 12 months’s LOUIE Awards is affidavit that schedule corporations are consistently reinventing their merchandise, whether or not it’s to abode the hobby of the instant, a cultural shift, a abstruse development, or aloof because.”
The night’s finished ceremoniousness went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, $five and Above). It turned into additionally appear that DaySpring become accustomed with the 2020 Judge’s Award for Excellence. And finally, Patent Press Greeting Cards was known as the 2020 Rising Star. A whole account of the 2020 LOUIE Award winners is available online. The appropriate cards can be on affectation in January at the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the twist of fate became able-bodied accustomed through our visitors. “We knew it turned into important to get our industry calm for an black of anniversary and reputation,” she said. “Each 12 months, the submissions, finalists and LOUIE winners are a admonition of the way our industry continues to innovate and recommendation bodies join.”
The 32nd LOUIE Awards acquiescence aeon will reachable in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator usual as the “Father of the American Christmas Card.” Nearly 200 agencies submitted loads of entries in 51 categories in this year’s opposition. Fifty-five organizations had at atomic one schedule ahead to the finalist spherical. The LOUIE Awards are handy to all publishers inside the U.S. And during the arena. While GCA friends accept a bargain get entry to rate, any administrator who marketed and awash playing cards inside the U.S. In 2019 become eligible.
A console of 19 industry specialists comprised of shops, publishers and architects recommended entries adjoin bristles criteria: originality, impact, architecture excellence, “sendability” and cost; all anecdotic recommendation about the aspirant changed into aloof from the entries. A Blue-Ribbon Console of bristles board called the “Cards of the Year” and chose to account the “Judge’s Award for Excellence” from amid all categories. All board recuse themselves from anticipation their personal aggregation cards.
“Our acknowledgment to an exceptional console of board who gave canicule in their time to study, animadversion and baddest the LOUIE finalists and winners,” said Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes
6 photos of the "6 Dayspring Boxed Christmas Cards"