The Greeting Agenda Association (GCA) seem the winners of its 2020 “LOUIE Awards,” the International Greeting Agenda Awards Competition, at the 31st annual anniversary on Thursday, July 30. For the aboriginal time in 30 years, the twist of fate was captivated around — admitting accompany and co-workers have been in a position to build up and celebrate, as it should be bringing the spirit of the association collectively.
“There’s annihilation just like the activity you get returned accepting or sending a greeting card. And this year, playing cards take delivery of end up lifelines for such a lot of,” said GCA Executive Director Peter Doherty. “The achieved bristles months accept reminded us how greeting playing cards abide to perform the aberration back sizable out to accompany and family. Still, appearance and addition abide to be crucial. And time table agencies are innovating! The superior array of articles submitted for the duration of this yr’s LOUIE Awards is affidavit that agenda businesses are constantly reinventing their products, whether it’s to homestead the interest of the moment, a cultural shift, a abstruse development, or aloof because.”
The evening’s carried out ceremoniousness went to: Great Arrow Graphics (Card of the Year, $five and Below) and Hallmark Cards (Card of the Year, $five and Above). It changed into moreover appear that DaySpring changed into accustomed with the 2020 Judge’s Award for Excellence. And ultimately, Patent Press Greeting Cards become known as the 2020 Rising Star. A complete account of the 2020 LOUIE Award winners is obtainable on-line. The perfect playing cards might be on affectation in January on the Atlanta Market as allotment of the IMC’s affiliation with the GCA to abutment the LOUIE Awards.
Mary Beth Sibert with American Greetings, the 2020 LOUIE Awards Chair, said that the accident became capable-bodied accustomed via our viewers. “We knew it changed into important to get our industry calm for an black of anniversary and recognition,” she said. “Each year, the submissions, finalists and LOUIE winners are a admonition of the way our enterprise maintains to innovate and recommendation bodies connect.”
The thirty second LOUIE Awards acquiescence aeon will available in aboriginal September.
History and Anticipation Criteria
Launched in 1988, the “LOUIEs” account Louis Prang, the German-born Boston lithographer and administrator accepted as the “Father of the American Christmas Card.” Nearly two hundred agencies submitted hundreds of entries in fifty one categories on this year’s opposition. Fifty-five organizations had at atomic one agenda beforehand to the finalist round. The LOUIE Awards are on hand to all publishers within the U.S. And during the world. While GCA pals receive a good deal get right of entry to price, any administrator who advertised and awash cards in the U.S. In 2019 changed into eligible.
A console of 19 enterprise experts comprised of outlets, publishers and architects advised entries adjoin bristles criteria: originality, effect, structure excellence, “sendability” and fee; all anecdotic recommendation approximately the aspirant become aloof from the entries. A Blue-Ribbon Console of bristles board called the “Cards of the Year” and selected to account the “Judge’s Award for Excellence” from amid all classes. All board recuse themselves from anticipation their own aggregation cards.
“Our acknowledgment to an first rate console of board who gave two canicule in their time to study, animadversion and baddest the LOUIE finalists and winners,” stated Peter Doherty. The LOUIE board are: Gail Anderson, UPC Displays; Sarah Burzio, Hitchcock Paper Co.; Sue Charlier, J.S. McCarthy Printers; Michele Cosby, Chocolate Moose; Dennis DeWees, Groovy Cards; Melissa Foreman, American Greetings; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings, Inc.; Andrea Goldfarb; Vanessa Harnik, Notes